Dana Malstaff — Work With Me

Dana Malstaff

Messaging & Belonging Expert  ·  Founder, BossMom®  ·  Creator, Nurture to Convert® System

Dana Malstaff

I am a problem solver and a builder at heart. My degree is in broadcast journalism, which I never actually used, but it gave me something more useful than a career path. It gave me an obsession with how people communicate, what makes a message land, and why some stories move people to act while others disappear into the noise.

Since then I have written two books, ghostwritten one, hosted my own podcast, spoken on stages, and spent the last decade building BossMom®, a community, a movement, and a methodology, as well as helping clients across many different industries do the same. Programs, launches, communities, channels.

But more than any of that, I am somebody who cares about people. Deeply. And I have spent a long time studying why humans do what they do, specifically why they join, why they follow, why they buy, and why they stay.

At the core of every community joining decision,
every social following decision, every purchasing decision

Seen.  Heard.  Valued.  Valuable.

When your content and community make people feel all four of these things, your audience won't let you fail. We call it the Loyalty Engine.

But enough about me.

What I want to know most of all is you. Because the ripple effect I have in the world is not just through what I build in my own spaces. It is through what I help you build in yours.

It does not matter what industry you are in, the Loyalty Engine applies. The Nurture to Convert® System I created is built on one foundational belief: messaging and positioning are at the core of everything. Get those right, and building, launching, maintaining, and scaling becomes infinitely easier no matter what you are doing.

So if you like the way I think, if you have seen my content or what I have built and something in you is going yes, schedule a quick connect call. Tell me who you are and what you are building. I will tell you honestly whether and how I can help. That might look like a strategy session. It might look like one of our Nurture to Convert® Messaging Map intensives. It might be connecting you with exactly the right person. It might be helping you actually build something. No matter what, I love to know people. And I love to watch people who care about other people flourish.

  • Strategy Session 90 minutes  ·  $500. Outside eyes on your messaging, community, and positioning. You leave with clarity and a clear next move.
  • Messaging Map Intensive 30 days. A custom facilitation to build your complete NTC Messaging Map across the four pillars: identity, nurture, results, and conversion messaging. You walk away with a complete messaging map that becomes the foundation for everything, the exact ways to plug it into your existing and future AI tools, a strategic assessment of how to integrate your map across your website, social, emails, and offers so everything aligns, and the playbooks your team needs to execute social and email consistently with content that actually converts.
  • Building & Scaling Custom. Hands-on support actually building or scaling what you are doing. Let's figure out together what that looks like.

Let's talk

I would love to know what you are building.

The first step is always a conversation. Schedule a quick connect call and let's see if and how I can be most helpful to you.

Schedule a Connect Call
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