Nurture to Convert Accelerator

WARNING: We've re-invented group coaching into what it SHOULD be.
Be prepared to let go of your old notions of what support looks like.

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Grow Your Business with Integrity

The most comprehensive program for building a loyal following, creating an evergreen nurture system, and growing consistent sales.

The Nurture to Convert™️ Accelerator is the only group coaching program of its kind.

A place where women who are sick of being your industry's best-kept secret can finally get the support you deserve, using strategies that don't require you to dance to trending music to get clients.

JOIN THE WAITLIST

Grow Your Business with Integrity

The most comprehensive program for building a loyal following, creating an evergreen nurture system, and growing consistent sales.

JOIN THE WAITLIST

AS SEEN ON

You are a high value woman who has big ideas and wants to create more impact and freedom for yourself.

I see reels and ads all the time telling you how to get...

500 new leads a day
A booked calendar
A fast audience growth

I also have over 200 members who...

Joined email lists
Paid for programs
Got personal coaching

...from all the big names making big promises.

But those big names didn't get you big results.
WHY?

When your messaging is off...NONE of the social media, email marketing, or visibility strategies WORK.

Here's how you know your messaging is off?...
1. You post, but don't see any growth
2. When you DO get featured... you don't get lots of calls booked or tons of leads
3. Creating social content feels hard, and un-fun
4. You have to find clients instead of them finding you
5. You have tons of things to say, but don't know how to make it all fit together

I could probably write 20 more, but the REALLY BIG way you know your messaging is off...

YOU JUST FEEL LIKE SOMETHING IS OFF!!!!!

The big question is HOW DO YOU FIX YOUR MESSAGING?

I can give you one-off strategies and tactics all day, but success is in the tweaks.

Our Nurture to Convert™️ Accelerator (NTCA) are where the tweaks happen.

Growing your business is about to get a whole lot easier, and fun!

Welcome to the Nurture to Convert™️ Accelerator

A completely different way to build authority, grow your audience, create loyalty, and increase sales.

Specifically designed for the woman that wants to be known for her brains and not her dance moves.

A proven system, unique group coaching, gamification, and a family style community. All combined to get you maximum results!

The Nurture to Convert™️ System

We have spent the last 7 years perfecting a proven marketing and sales system that is designed to guide you through the brainstorming, creation, and implementation of everything you need to grow your online business.

When you join, you get LIFETIME ACCESS to the Nurture to Convert™️ portal, and all its updates, so you always have the training and templates you need to continue to grow your business at your fingertips.

High Impact Micro-Coaching

We know that weekly group calls don't work (especially for moms). You need to get specific feedback on decisions, content, and messaging. Waiting a whole week for 5 minutes of support just won't cut it.

Our micro-coaching system allows us to get you VERY SPECIFIC FEEDBACK as you need it.

And it's not just high level coaching... we're talking about sales page, emails, social post, videos, course content, and so much more.... personally reviewed by me and my two progress coaches.

And our micro-coaching systems means we can help you tweak until it's working. Now that's support!

Earn progress points & get 1-on-1 coaching (on your schedule)

Who doesn't love a little gamification? We put the power in your hands.

You earn points for watching content AND implementing what we teach. Plus we have other fun ways to earn points so there are always more points to earn.

For every 100 points you earn you can turn them in for a 30 minute 1-on-1 hot seat with me.

That means you have control over when you get extra support.

Our members LOVE the hot seats and over the course of the year you can earn enough points to get as many as 10 hot seats with me.

We always want to make sure you get the support you need to keep moving forward.

Family Style Community

Just because a program has a Facebook Group for its members doesn't mean it's a community.

We take community building very seriously (in fact I've spoken about it for 5 years in a row at Social Media Marketing World)

Not only do we prompt you within the content on what to post to get feedback, we also have a family culture where you not only get support, but long lasting connections and friendships.

And most importantly, we create a safe space where you feel comfortable sharing when you get stuck. This is SO IMPORTANT to your success.

You will always be seen and will never fall through the cracks. That's a promise.

When I joined NTCA I was stuck. I knew who I wanted to help and how I could help but I had no idea how to find those people and tell them what I had to offer and NTCA changed all that. The combination of training videos workbooks done-for-you templates and support available inside the Facebook group have all been instrumental in helping me move forward.

Sherry Pratt (Functional Nutrition Coach)

I know I've said it before, but it's worth saying again how much I love the NTCA and everything you have built. You are incredibly generous with your time, energy and knowledge and please know I don't take this for granted. Becoming part of your ''world'' and learning from you was such a valuable decision - professionally and personally!

Jayne Corner (IBS Coach)

Want more proof? Check out the 80+testimonials (and growing) from past and current members. (click here to check them out)

We guide you through four growth pillars that will make you so magnetic that your ideal client comes to you, and when they do you have systems that nurture and convert, all while freeing up your time.

Your Messaging

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Everything you do in your business is affected by what you say and how you say it.

The problem is that everyone is still teaching old school messaging exercises that don't help you create the messaging that matters.

We have a unique system that will ensure your messaging is consistent and you never wonder what to say again.

Your Sales Model

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Everything you do in your business needs to build trust and sales.

The problem is that everyone is either telling you to be online ALL THE TIME or to be super aggressive. And NEITHER feel aligned.

We utilize assertive sales strategies, simple funnels, and an evergreen system to create trust and get you more sales.

Your Visibility Engine

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Growing your business is really hard if no one knows you exist.

It's not enough to just be seen. You need to be known if you want to grow.

Once your messaging is dialed in, growing your following and features is WAY easier.
And your new sales model will ensure you turn them into clients.

Your Nurture System

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Without the right nurture system selling becomes a LOT harder.

If you want to grow your sales, then you have to build trust. Our evergreen email nurture system builds trust while you sleep.

That means you save a ton of time, while your nurture system builds connection and gets sales for you... while you spend time with your family.

Can I just say THANK YOU!!! To Dana Malstaff and the rest of the staff that continues to think of the "small" things that we need even while they are tackling "big" projects in their business.

Caroline Uffman Sykes (Fitness Coach)

The micro coaching videos in NTCA are one of my favorite things about the program. They are literally super-targeted coaching bursts that give so much clarity and direction. Whenever I get a notification about one I'm so excited, and I love watching ones made for other members, too, because Dana and her team bring in not just on-point advice, but also expand my understanding of the foundational concepts and strategy so it really sinks in.

Miriam Gitlin (Life & Shava Coach)

Want more proof? Check out the 80+testimonials (and growing) from past and current members. (click here to check them out)

Is the Nurture to Convert™️ Accelerator right for you?

The perfect Nurture to Convert™️ Accelerator member is a woman who has valuable opinions about how the world should work. She is passionate about what she does and cares about making an impact with her audience and clients.

(and often wishes that she didn't have to worry about sales and marketing to grow)

IF YOU HAVE AN ADVANCED DEGREE

If you've built an in-person practice and have been trying to grow your online coaching.

IF YOU HAVE EXPERTISE FROM A CAREER

If you were burnt out by your career and made a shift to create more impact and freedom.

IF YOU HAD A GREAT PERSONAL SUCCESS

If you've gotten great results in one area of your life and now you want to teach others.

Here are what a few of our members do...

Relationship Coach

Fitness Coach

Marriage Coach

Parenting Coach

Life Coaching

Co-parenting coach

Wellness Coach

Mom Coach

Movement Therapist

Yoga Instructor

Intimacy Coach

Wardrobe Consultant

Child & Family Coach

Personal Finance Coach

Early Childhood Educator

Personal Growth Coach

Pediatric Sleep Consultant

Education Consultant

Grief Support Coach

Health & Beauty Coach

Prayer Coach

PTA consultant

Chronic Illness Life Coach

Shava Coach

Non-profit coach

Homeschool mentor

Wholistic Nutrition Coach

Peak Performance Coach

Prenatal Health Coach

Psychotherapist

Dietitian Coach

Sleep Consultant

Co-dependency Coach

VA Coach

Profit Engineer

and so many more…

What if I already have coached clients, have a website, have created content (blog, podcast, videos), maybe even have a course already... they just aren't selling the way I want?

If you already have everything created, you can fix things faster. Usually, it's not your products that are the problem; it's your messaging. So be prepared to make our recommended tweaks so we can get your coaching and/or content selling.

What if I haven't created any official offers, courses, or had many paying clients yet?

That's ok. The Nurture to Convert™️ system is EVERYTHING you need to map, build, sell, and grow your offers, messaging, systems and more. We have all the instructions and templates you need to build everything. And our micro-coaching and 1-on-1 hot seats will ensure you build the right things in the right way, for the right people.

If you find yourself saying...

"I wish it was easier to describe exactly what I offer"

"I can't quickly describe my ideal client "

"I have no idea what content to create that will actually get me clients"

"I feel like my messaging is messy and is confusing my audience"

"Getting more people on my list or in my programs feels hard"

"I've tried what the big names suggest and it doesn't work for me"

"I want a program that will actually care about me"

"I need a program that understands that I have more priorities in my life than just my business"

"I don't just want DIY training, I want my content reviewed"

"I know I overthink things. I need decision support to keep me moving forward"

Then the Nurture to Convert™️ Accelerator is a perfect fit for you.

You Might NOT be a good fit if...

You only want to do live launches and don't want to build an evergreen system to help you nurture and sell your offers. (This is not a trick question btw, a lot of people only want to do live launches)

You don't want to tweak your content We believe in iterative progress to achieve growth and you will end up refining your messaging and content along the way. You can still make money while you do the work, but if you want to create it and leave it and never tweak things in your business then this isn't a good fit.

You aren't passionate about what you are doing. Our marketing strategy includes helping you map out key industry and life opinions that attract your ideal client. If you aren't passionate about why you are doing what you do then some of our strategy won't be fun for you.

You are looking for a quick fix to make money fast. It's not that you can't get clients quickly from NTCA, it's that we want members who are looking to build a sustainable business and are willing to put in the effort to get their messaging and offers right.

You want advice on how to go viral on social media. We have a very specific social content strategy and it doesn't include dancing in reels or trendy fads. We want you to grow your following by attracting your exact perfect person. (Note: You will see a ton of content grow fast, we just don't want that to be the main goal)

Why trust me when there are tons of other business coaches out there?

There ARE tons of business coaches and courses out there.

And it's not very realistic to ask you to trust me just from reading this page.

So here are a few things that might help you see that...

I not only have a unique (and proven) strategy that you won't see anywhere else, I also actually care about you.

You won't join the Nurture to Convert Accelerator and never see me again.... that's not how I work.

I will get to know you and your business in a deep way...so get ready.

I could tell you all day long that I am authentic and real, that I know what I'm doing, that I care about you, and that you will reach your goals in this program.

And the 80+testimonials we have (and growing) can help give proof. (click here to check them out)

BUT the best way to see that I am the real deal and the Nurture to Convert Accelerator is the right fit for you is to TALK TO ME!

And it's important to know that my brain 🧠 works differently than most...

I HAVE STRONG BELIEFS ON HOW PEOPLE WORK, AND WHAT WE NEED IN ORDER TO INTERNALIZE AND IMPLEMENT WHAT WE LEARN.

Nurture to Convert™️ was built on these beliefs....

We are all human, and all humans have baggage they accumulate over the years. Our baggage keeps us from taking good information and putting it into action.

We all wish we could implement ANY strategy, but the need for things to feel aligned with who we are and what we want are WAY stronger than we think.

NTCA isn't just built around WHAT you need to know, it's also built around HOW people work.

So when I say the Nurture to Convert™️ Accelerator was built differently, you can start to understand what I mean, and how important it is to me to create something truly unique.

JOIN THE WAITLIST

Meet the Nurture to Convert™️ Accelerator team

Nicole Terrell

Connections Director

Certified Life Coach

Deanna Mason

Progress Coach

Marketing & Offers Strategist

Danielle Fetherson

Progress Coach

Content & Messaging Specialist

What do I get when I join the Nurture to Convert™️ Accelerator Year Long Group Coaching program?

12 months of high impact micro-coaching

Lifetime access to the NTC Content Portal

A full year of monthly group coaching calls

Access to an members only Facebook Group Community

Points driven personal 1-on-1 hot seat calls with Dana

Access to a members only co-working calendar and live workshops

Access to member-driven masterminds

Mad lib style email, social, and page templates

A thought jogger database of examples

Want more proof? Check out the 80+testimonials (and growing) from past and current members. (click here to check them out)

Why does the Nurture to Convert™️ Accelerator work so well for moms?

And why am I so passionate about helping moms?

AND EVEN WITH ALL THIS COMPLEXITY IN OUR LIVES... WE STILL NEED TO FIGURE OUT HOW TO CONSISTENTLY GROW OUR BUSINESSES WITHOUT FEELING LIKE WE'RE DROPPING THE BALL IN OTHER AREAS OF OUR LIVES.

WE'VE FIGURED OUT A WAY TO GROW YOUR BUSINESS, EVEN WITH ALL OF THE DAILY DISTRACTIONS... AND THEN WE TEMPLATIZED IT FOR YOU.

(because it's my mission in life, and business, to make your life easier)

And we aren't kidding about the templates...

Email templates (5 months of them in fact) We made it easy to plug and play a nurture system that will build trust and get sales)

Social media templates (not just a bunch of useless prompts, but templates of the exact content that's working online right now)

Webinar template (we have high converting webinar slides and sales emails templated for you)

Podcast Pitching templates (the pitch and follow-up emails are all there for you so you can get features with your new awesome messaging)

Pillar Blog Post templates (templates of the exact 5 kinds of SEO rich content you should have on your site)

Launch email templates (we love evergreen AND sometimes you need to bring a new program into the world, we have a great 6 day sale sequence)

Opt-in templates (We created several opt-in Canva templates to make it easy to create a high impact PDF or workbook to build your list)

IMPORTANT NOTE:
We're always working to create more ways to make your life easier. That means we will always find ways to make additional templates as we see they are needed.

Want more proof? Check out the 80+testimonials (and growing) from past and current members. (click here to check them out)

So what's the investment to join?

Our Guarantee: We have a 30 day guarantee and we promise to ALWAYS treat you like a human being and not just a number.

Got questions? Email me at dana@boss-mom.com

NTCA IS CLOSED TO NEW MEMBERS AT THIS TIME

$6,000

for the year

Annual Group Coaching Program

12 months of high impact micro-coaching

Lifetime access to the NTC Content Portal

A full year of monthly group coaching calls

Access to the private FBG Community

Points driven 1-on-1 hot seat calls

A members only co-working calendar

Live workshops

Access to member-driven masterminds

Tons of email, social, & page templates

A thought jogger database of examples

Payment plan options available

Answers before you ask

Is there AI training?

Yes, we have included some AI training and we will be adding more in the future. And the great news is that a lot of our templates work really well with AI.

What if I’m a business coach or service provider?

Our systems CAN work for business coaches and service providers as long as you have opinions about how the world or the business industry works that you feel really strongly about sharing. We only allow about 10% of our NTCA members to be business coaches and you have to care about creating an impact and fit with the culture of our family. If you think that's you then schedule a call and we can see if it's a good fit.

How long is the Nurture to Convert™️ Accelerator?

Everyone gets lifetime access to the Nurture to Convert System and portal with all the content and updates. Then you get 12 months of access to the micro-coaching, group calls, and community.

Is there a guarantee?

If you come in and you know within the first month that it’s not for you, hop on a 15 minute call with Dana so we can understand why it's not a good fit. We will always treat you like a human and we WANT you to be in a program where you believe you can get results.

Does it help me build my sales funnel and get me sales?

Yes, messaging is the key to sales, but messaging also shows up everywhere else, which is why getting that nailed down can make such an impact throughout your business. Plus we also have extensive training on how to build out your sales funnel (with integrity), content for the pages, emails, and everything else you need. AND sales training for calls, webinar templates, social and promo templates...we got you covered.

I want to join, but I’m not quite ready… what should I do?

We totally understand. Timing is important. Shoot us an email and let us know what you’re thinking as we can talk about next steps from there. dana@boss-mom.com

I'm in a program or working with a coach, but I want your content?

This happens all the time. You found someone else before us and either wish you would have joined our program first, or you want to use our systems to supplement what you have now. We totally get it. Shoot us an email and we can make sure you get what you need. dana@boss-mom.com