Just in case you prefer to add your content into an excel spreadsheet and brainstorm there, you can download the excel sheet below. I would recommend starting the brainstorming process in the workbook and then moving your more solidified ideas into the spreadsheet.

Download your ideal client scale content spreadsheet

Here is how to use the spreadsheet:

1. Download and open up the spreadsheet
2. Write down all of your content ideas that you brainstormed in the last exercise
3. Select the appropriate stage that the content applies to from the drop-down menu
4. Jot down how you can fill the gap or how the content idea will help move the reader forward
5. What is a fun social media angle or phrase?
6. What kind of story could you tell on this topic in a future email?
7. How might you use it on your website and where?
8. If you were on a call how would you bring up this idea?
9. If you were on an interview how might you talk to this idea?
10. Once you have brainstormed content, then decide what you will act on now, later, or never.
11. Prioritize the list and jump into the Facebook Group to tell us what you plan to do next