Podcast Episode: Be Impactful Instead of Just Helpful
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Part of the reason the Ideal Client Scale is so important is that we yearn to be helpful. We often offer ourselves, our time, and our resources at a fraction of our worth to people that will never take action because we believe they need us the most. It is not that they don’t love what we teach, or want to change, it is that there are other factors in their lives that will keep them from moving forward. These are the people that will tell you how amazing you are, but not buy. They will question your pricing and often expect more than is in your contract. These people mean well, but you are not impacting them the way you could if you were working with the right people.
I would love for you to listen to a past Boss Mom Podcast episode where I speak about this very issue.
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