Life is complicated!
But growing your business doesn't have to be.

You need the right kind of messaging that will help you build a loyal following, create an evergreen nurture system, and grow consistent sales.

A place where women who are sick of being your industry's best-kept secret can finally get the support you deserve, using strategies that help make raising your business (and kids) a whole lot easier. 

keyboard_arrow_right
I'm ready to get started
Life is complicated!
But growing your business doesn't have to be.

You need the right kind of messaging that will help you build a loyal following, create an evergreen nurture system, and growing consistent sales.

A place where women who are sick of being your industry's best-kept secret can finally get the support you deserve, using strategies that help make raising your business (and kids) a whole lot easier. 

arrow_drop_down_circle
arrow_drop_down_circle
arrow_drop_down_circle
arrow_drop_down_circle
arrow_drop_down_circle
arrow_drop_down_circle
arrow_drop_down_circle
keyboard_arrow_right
I'm ready to get started
arrow_drop_down_circle
AS SEEN ON
LET ME GUESS...
The great ideas are always flowing in your big beautiful brain, but you aren’t quite sure what to focus on first. And you don’t have time to waste!
You've seen some success, but not enough to feel the ultimate freedom that you want.
You feel like you get closer and closer to it all coming together, but then feel like you take two steps back when the dreaded stomach bug 🪲 makes its round at your house.
You feel like you know who your ideal client is, but aren't sure how to consistently find them
You want to be seen as a leader in your industry, but half the time you feel like hot-mess-express behind the scenes.
You don't just want clients, you want an evergreen system, and multiple streams of income that allow you to make money while you take a family vaca to the beach.
Bottom line…?

You're a driven Boss Mom who is drawn to growing your own business. You have big ideas and want to create more impact and freedom for yourself.

AND

You want to make sure you're supported by other like-minded entrepreneurs who understand that running a business as a Boss Mom looks a little different - logistically and emotionally.

Welcome to the Nurture to Convert® Accelerator 6 month group coaching program
The perfect way for Boss Moms to build authority, grow your audience, create loyalty, and increase sales using a unique kind of messaging & growth strategy that feels authentic...AND works.

Specifically designed for the woman that wants to teach more than she wants to entertain,  wishes marketing and sales felt easier, and has limited time to make it all happen.
Listen to Allison Hare's Experience

Here at Boss Mom® we know that what you say matters.

We know that what we say to our...
kids,
partners,
family,
friends
and community
has the power to
start a movement,
turn someone off,
or even create unforeseen enemies.

And if you're working to grow your authority so you can grow your business,
then you have a lot more power than you realize.

And with great power comes great responsibility!
(my son loves Spider Man - ok maybe I do too)

Your messaging is SO important to your success, and the potential impact you can make in the world.

When your messaging is off...even the best social media, email marketing, or visibility strategies DON'T WORK.   
Here's how you know your messaging is off?...
1. You post, but don't see any growth
2. When you DO get featured... you don't get lots of calls booked or tons of leads
3. Creating social content feels hard, and un-fun
4. You have to find clients instead of them finding you
5. You have tons of things to say, but don't know how to make it all fit together
Luckily the Nurture to Convert® Accelerator is about to make life a little (ok a lot) easier. We figured out the right way to find, grow, nurture, and convert an audience. And then we templatized it and padded it in amazing support. 

If you want your messaging to work, and your business to grow, you need to use the Nurture to Convert® Method

I bet you're amazing at what you do. And I wish that being a good person who does good work was all it look to build a successful business.

Luckily, we spent years perfecting a messaging methodology that feels natural, authentic, and creates sales with integrity.

Our Nurture to Convert® Method includes 3 kinds of messaging that all work together. 

Nurture Messaging: Creates connection, belonging, community, and a shared future.

Results Messaging: Creates authority with the right audience, showing them you know exactly how to get them the results they desire.

Conversion Messaging: Gets them to prioritize solving their problem NOW! (aka gets them to buy)

We not only bring you through the exact way to brainstorm and create this content, we show you the most important part...

HOW TO BUILD YOUR AUDIENCE WHILE YOU TEST!

Success is in the tweaks.

Our progress coaches not only help you get your messaging dialed in with micro-coaching, we also show you a very specific system of testing to build buzz (and revenue) while you work on your messaging.

keyboard_arrow_right
I want to schedule a call 
Get a proven messaging and growth system, unique group coaching, gamification, and a family style community. All combined to get you maximum results!
The Nurture to Convert® System 
We have spent the last 7 years perfecting a proven marketing and sales system that is designed to guide you through the brainstorming, creation, and implementation of everything you need to grow your online business.

We give you step-by-step guidance on how to dial in (and test) your messaging, grow a community, and leverage evergreen systems to grow authority, your list, and sales...in less than 10 hours a week. 
High Impact Micro-Coaching

We know that weekly group calls don't work (especially for moms). You need to get specific feedback on decisions, content, and messaging. Waiting a whole week for 5 minutes of support just won't cut it. 

Our micro-coaching system allows us to get you VERY SPECIFIC FEEDBACK as you need it.

And it's not just high level coaching... we're talking about sales page, emails, social post, videos, course content, and so much more.... personally reviewed by me and my two progress coaches. 

And our micro-coaching systems means we can help you tweak until it's working. Now that's support!

Earn progress points & get 1-on-1 coaching (on your schedule)

Who doesn't love a little gamification? We put the power in your hands. 

You earn points for watching content AND implementing what we teach. Plus we have other fun ways to earn points so there are always more points to earn.

For every 100 points you earn you can turn them in for a 30 minute 1-on-1 hot seat with me.

That means you have control over when you get extra support. 

Our members LOVE the hot seats and over the course of the year you can earn enough points to get as many as 10 hot seats with me.

We always want to make sure you get the support you need to keep moving forward.

Family Style Community

Just because a program has a Facebook Group for its members doesn't mean it's a community.

We take community building very seriously (in fact I've spoken about it for 5 years in a row at Social Media Marketing World)

Not only do we prompt you within the content on what to post to get feedback, we also have a family culture where you not only get support, but long lasting connections and friendships.

And most importantly, we create a safe space where you feel comfortable sharing when you get stuck. This is SO IMPORTANT to your success.

You will always be seen and will never fall through the cracks. That's a promise.

WARNING: We've re-invented group coaching into what it SHOULD be.
Be prepared to let go of your old notions of what support looks like. 
When I joined NTCA I was stuck. I knew who I wanted to help and how I could help but I had no idea how to find those people and tell them what I had to offer and NTCA changed all that. The combination of training videos workbooks done-for-you templates and support available inside the Facebook group have all been instrumental in helping me move forward.

Sherry Pratt (Functional Nutrition Coach)
I know I've said it before, but it's worth saying again how much I love the NTCA and everything you have built. You are incredibly generous with your time, energy and knowledge and please know I don't take this for granted. Becoming part of your ''world'' and learning from you was such a valuable decision - professionally and personally!

Jayne Corner (IBS Coach)
Want more proof? Check out the 80+testimonials  (and growing) from past and current members. (click here to check them out)
And once your messaging is dialed in...we guide you through three growth pillars that help you leverage a simple growth strategy that will make talking to the right people and making more sales feel easy. 


That way your audience will grow organically, evergreen systems will nurture them naturally, and sales will happen while you spend time with your family (or nap). 
Your Authentic Sales Model
arrow_drop_down_circle
Divider Text
Everything you do in your business needs to build trust and sales.

The problem is that everyone is either telling you to be online ALL THE TIME or to be super aggressive. And NEITHER feel aligned.

We utilize assertive sales strategies, simple funnels, and an evergreen system to create trust and get you more sales.
Your Visibility & Authority Engine
arrow_drop_down_circle
Divider Text

Growing your business is really hard if no one knows you exist.

It's not enough to just be seen. You need to be known if you want to grow.

Once your messaging is dialed in, growing your following, community,  and features is WAY easier. 

And your new sales model will ensure you turn them into clients.

Your Evergreen Nurture System
arrow_drop_down_circle
Divider Text

Without the right nurture system selling becomes a LOT harder.

If you want to grow your sales, then you have to build trust. Our evergreen email nurture system builds trust while you sleep.

That means you save a ton of time, while your nurture system builds connection and gets sales for you... while you spend time with your family.

Can I just say THANK YOU!!! To Dana Malstaff and the rest of the staff that continues to think of the "small" things that we need even while they are tackling "big" projects in their business.

Caroline Uffman Sykes (Fitness Coach)

The micro coaching videos in NTCA are one of my favorite things about the program. They are literally super-targeted coaching bursts that give so much clarity and direction. Whenever I get a notification about one I'm so excited, and I love watching ones made for other members, too, because Dana and her team bring in not just on-point advice, but also expand my understanding of the foundational concepts and strategy so it really sinks in.

Miriam Gitlin (Life & Shava Coach)

Want more proof? Check out the 80+testimonials  (and growing) from past and current members. (click here to check them out)

Is the Nurture to Convert Accelerator right for you?

The perfect Nurture to Convert™️ Accelerator member is a woman who has valuable opinions about how the world should work. She is passionate about what she does and cares about making an impact with her audience and clients.

(and often wishes that she didn't have to worry about sales and marketing to grow)

 

 Here are what a few of our members do...

favorite
Relationship Coach
favorite
Fitness Coach
favorite
Marriage Coach
favorite
Parenting Coach
favorite
Life Coaching
favorite
Co-parenting coach
favorite
Wellness Coach
favorite
Mom Coach
favorite
Movement Therapist
favorite
Yoga Instructor
favorite
Intimacy Coach
favorite
Wardrobe Consultant
favorite
Child & Family Coach
favorite
Personal Finance Coach
favorite
Early Childhood Educator
favorite
Personal Growth Coach
favorite
Pediatric Sleep Consultant
favorite
Education Consultant
favorite
Grief Support Coach
favorite
Health & Beauty Coach
favorite
Prayer Coach
favorite
PTA consultant
favorite
Chronic Illness Life Coach
favorite
Shava Coach
favorite
Non-profit  coach
favorite
Homeschool mentor
favorite
Wholistic Nutrition Coach
favorite
Peak Performance Coach
favorite
Prenatal Health Coach
favorite
Psychotherapist
favorite
Dietitian Coach
favorite
Sleep Consultant
favorite
Co-dependency Coach
favorite
VA Coach
favorite
Profit Engineer
favorite
and so many more…

What if I already have coached clients, have a website, have created content (blog, podcast, videos), maybe even have a course already... they just aren't selling the way I want?

If you already have everything created, you can fix things faster. Usually, it's not your products that are the problem; it's your messaging. So be prepared to make our recommended tweaks so we can get your coaching and/or content selling.

What if I haven't created any official offers, courses, or had many paying clients yet? 

That's ok. The Nurture to Convert™️ system is EVERYTHING you need to map, build, sell, and grow your offers, messaging, systems and more. We have all the instructions and templates you need to build everything. And our micro-coaching and 1-on-1 hot seats will ensure you build the right things in the right way, for the right people. 

If you find yourself saying...
"I wish it was easier to describe exactly what I offer"
"I can't quickly describe my ideal client "
"I have no idea what content to create that will actually get me clients"
"I feel like my messaging is messy and is confusing my audience"
"Getting more people on my list or in my programs feels hard"
"I've tried what the big names suggest and it doesn't work for me"
"I want a program that will actually care about me"
"I need a program that understands that I have more priorities in my life than just my business"
"I don't just want DIY training, I want my content reviewed"
"I know I overthink things. I need decision support to keep me moving forward"
Then the Nurture to Convert® Accelerator is a perfect fit for you. 

You Might NOT be a good fit if...

check_circle
You only want to do live launches and don't want to build an evergreen system to help you nurture and sell your offers. (This is not a trick question btw, a lot of people only want to do live launches) 
check_circle
You don't want to tweak your content We believe in iterative progress to achieve growth and you will end up refining your messaging and content along the way. You can still make money while you do the work, but if you want to create it and leave it and never tweak things in your business then this isn't a good fit. 
check_circle
You aren't passionate about what you are doing. Our marketing strategy includes helping you map out key industry and life opinions that attract your ideal client. If you aren't passionate about why you are doing what you do then some of our strategy won't be fun for you. 
check_circle
You are looking for a quick fix to make money fast. It's not that you can't get clients quickly from NTCA, it's that we want members who are looking to build a sustainable business and are willing to put in the effort to get their messaging and offers right.
check_circle
You want advice on how to go viral on social media. We have a very specific social content strategy and it doesn't include dancing in reels or trendy fads. We want you to grow your following by attracting your exact perfect person. (Note: You will see a ton of content grow fast, we just don't want that to be the main goal)

Why trust me when there are tons of other business coaches out there? 

There ARE tons of business coaches and courses out there.

And it's not very realistic to ask you to trust me just from reading this page. 

So here are a few things that might help you see that...

I not only have a unique (and proven) strategy that you won't see anywhere else, I also actually care about you.

You won't join the Nurture to Convert Accelerator and never see me again.... that's not how I work.

I will get to know you and your business in a deep way...so get ready.

I could tell you all day long that I am authentic and real, that I know what I'm doing, that I care about you, and that you will reach your goals in this program.

And the 80+testimonials we have (and growing) can help give proof. (click here to check them out)

BUT the best way to see that I am the real deal and the Nurture to Convert Accelerator is the right fit for you is to TALK TO ME

keyboard_arrow_right
I want to schedule a call 

And it's important to know that my brain 🧠 works differently than most...

I HAVE STRONG BELIEFS ON HOW PEOPLE WORK, AND WHAT WE NEED IN ORDER TO INTERNALIZE AND IMPLEMENT WHAT WE LEARN. 
Nurture to Convert® was built on these beliefs....
check
We are all human, and all humans have baggage they accumulate over the years. Our baggage keeps us from taking good information and putting it into action.
check
We all wish we could implement ANY strategy, but the need for things to feel aligned with who we are and what we want are WAY stronger than we think.
NTCA isn't just built around WHAT you need to know, it's also built around HOW people work.

So when I say the Nurture to Convert® Accelerator was built differently, you can start to understand what I mean, and how important it is to me to create something truly unique. 

keyboard_arrow_right
Ok I'm ready to schedule a call

Meet the Nurture to Convert® Accelerator team 

Nicole Terrell
Connections Director
Certified Life Coach
Danielle Fetherson
Progress Coach
Content & Messaging Specialist
Krista lockwood
Progress Coach
Conversion Messaging Specialist
What do I get when I join the Nurture to Convert® Accelerator Year Long Group Coaching program? 
6 months of high impact micro-coaching 
Lifetime access to the NTC Content Portal 
6 months of weekly group coaching calls
Access to an members only Facebook Group Community
Points driven personal 1-on-1 hot seat calls with Dana 
Access to a members only co-working calendar and live workshops
Access to member-driven masterminds
Mad lib style email, social, and page templates
A thought jogger database of examples 
keyboard_arrow_right
Ok I'm ready to schedule a call
Want more proof? Check out the 80+testimonials  (and growing) from past and current members. (click here to check them out)

WE'VE FIGURED OUT A WAY TO GROW YOUR BUSINESS, EVEN WITH ALL OF THE DAILY DISTRACTIONS... AND THEN WE TEMPLATIZED IT FOR YOU.

(because it's my mission in life, and business, to make your life easier)

And we aren't kidding about the templates...  

dvr
  Facebook Group Prompts Grow a highly engaged FBG without all the work...these prompts are proven to create connection, trust, and growth
dvr
  Market Research Post Templates Become micro-famous in other groups so you can grow your own community and get more sales
dvr
  Email templates (5 months of them in fact) We made it easy to plug and play a nurture system that will build trust and get sales)
dvr
  Sales Call Scripts Use our proven micro-coaching and fitting call method to easily convert the perfect clients without feeling salesy
dvr
  Podcast Pitching templates (the pitch and follow-up emails are all there for you so you can get features with your new awesome messaging)
dvr
  Social media templates (not just a bunch of useless prompts, but templates of the exact content that's working online right now)
dvr
  Webinar template (we have high converting webinar slides and sales emails templated for you)
dvr
  Pillar Blog Post templates (templates of the exact 5 kinds of SEO rich content you should have on your site)
dvr
  Launch email templates (we love evergreen AND sometimes you need to bring a new program into the world, we have a great 6 day sale sequence)
dvr
  Opt-in templates (We created several opt-in Canva templates to make it easy to create a high impact PDF or workbook to build your list)
 Want more proof? Check out the 80+testimonials  (and growing) from past and current members. (click here to check them out) 

So what's the investment to join?

This is a unique program where your content gets reviewed and you make progress fast. This is perfect for you if you don't mind us lovingly tweaking your content to ensure it works (and still feel authentically you)
keyboard_arrow_right
Ok I'm ready to schedule a call
Our Guarantee: We have a 30 day guarantee and we promise to ALWAYS treat you like a human being and not just a number. 
Got questions? Email me at dana@boss-mom.com
6 Month High Impact Group Coaching Program 
$6,000
for 6 months
check
6 months of high impact micro-coaching
check
Lifetime access to the NTC Content Portal
check
6 months of weekly group coaching calls
check
Access to the private FBG Community
check
Points driven 1-on-1 hot seat calls
check
A members only co-working calendar
check
Live workshops
check
Access to member-driven masterminds
check
Tons of email, social, & page templates
check
A thought jogger database of examples 
LIMITED SPOTS AVAILABLE
EACH MONTH
keyboard_arrow_right
I'm ready to schedule a call
Payment plan options available
Answers before you ask
Is there AI training?
Yes, we have included some AI training and we will be adding more in the future. And the great news is that a lot of our templates work really well with AI.
What if I’m a business coach or service provider?
Our systems CAN work for business coaches and service providers as long as you have opinions about how the world or the business industry works that you feel really strongly about sharing. We only allow about 10% of our NTCA members to be business coaches and you have to care about creating an impact and fit with the culture of our family. If you think that's you then schedule a call and we can see if it's a good fit. 
How long is the Nurture to Convert® Accelerator?
Everyone gets lifetime access to the Nurture to Convert System and portal with all the content and updates. Then you get 6 months of access to the micro-coaching, group calls, and community.
Is there a guarantee?

If you come in and you know within the first month that it’s not for you, hop on a 15 minute call with Dana so we can understand why it's not a good fit. We will always treat you like a human and we WANT you to be in a program where you believe you can get results.

Does it help me build my sales funnel and get me sales?

Yes, messaging is the key to sales, but messaging also shows up everywhere else, which is why getting that nailed down can make such an impact throughout your business. Plus we also have extensive training on how to build out your sales funnel (with integrity), content for the pages, emails, and everything else you need. AND sales training for calls, webinar templates, social and promo templates...we got you covered. 
I want to join, but I’m not quite ready… what should I do?

We totally understand. Timing is important. Shoot us an email and let us know what you’re thinking and we can talk about next steps from there. dana@boss-mom.com
I'm in a program or working with a coach, but I want your content?

This happens all the time. You found someone else before us and either wish you would have joined our program first, or you want to use our systems to supplement what you have now.  We totally get it. Shoot us an email and we can make sure you get what you need. dana@boss-mom.com
Boss Mom LLC. All rights reserved 2023 | Terms & Conditions Privacy
[bot_catcher]