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I BET I KNOW WHY YOU'RE HERE!
Your business isn't growing the way you want, and you can't figure out why. 
YOU KNOW YOU NEED...
BECAUSE ULTIMATELY, YOU WANT WHAT EVERYONE WANTS
(and oh so many programs promise)
You want financial freedom so that you have the time freedom, more opportunities to do what you want in life, and less stress.
BUT NONE OF THESE "INVESTMENTS" HAVE WORKED THE WAY YOU WANTED... OR WERE PROMISED.
You keep chugging along, but you're looking for a system, solution, support, and guidance that will help you finally bring it all together and get your business growing. 
I KNOW THAT'S A BIG JARGONY THING TO SAY... BUT LET ME SHOW YOU WHY AND THEN SHOW YOU HOW WE CAN FIX YOUR PROBLEM.
Everything you do in your business is affected by what you say and how you say it.

MESSY MESSAGING
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WRONG MESSAGING
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GREAT MESSAGING
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Social Media Following Grows
Community Grows 
Email List Grows
Get Consistently Featured 
Sales Pages Convert 
Hit Consistent Revenue Goals 
Become Scalable
MESSY MESSAGING:
You talk about a bunch of different things and confuse the market and never become known for a set of finite ideas and offers.
WRONG MESSAGING:
You use the wrong words, training, opinions, and offers are slightly off and attract the wrong person.
CAUTION: This usually ends up in people who love you but don't buy.
GREAT MESSAGING:
This is when you are consistently saying the right things, to the right people, in the right places, and become known for a set of ideas and offers.
"BUT DANA, I HAVE ALREADY WORKED ON MY MESSAGING WITH AN OPT-IN, A COURSE, OR A COACH"
I totally get it....AND there are a few reasons why what other people have taught you isn't working. 
(I'm assuming it's not working because you wouldn't be here if it was)
OLD SCHOOL BRAINSTORMING
Marketing online works differently now than it did 20 years ago, but for some reason most of what is being taught are the same worksheets with the same questions about your ideal client, mission, frustrations, and benefits. Sadly these WRONG questions are keeping you from dialing in your messaging in a way that actually works. 
OLD SCHOOL MARKET RESEARCH
If you are being told to just get your ideal client on the phone to ask them what they want then you are wasting time and missing out on the real magic of the new way to market research. It's faster and more effective and ensure you don't end up making a ton of the wrong content or offers.
OLD SCHOOL RESULTS
Filling out a worksheet once and then calling it a day is the WORST thing you can do for your business. When it comes to growing your business, marketing is 80% of where you need to focus, and messaging is 80% of marketing. But all the old school tactics don't give you anything to use to help you dial in your messaging so you are left to fend for yourself. 
What you are often left with is passive, vague, and diluted messaging that causes you to get lackluster results that keep your business from growing.

THAT IS ALL ABOUT TO CHANGE
You can write your messaging a letter to let it know.... 

I KNOW THAT'S A BIG JARGONY THING TO SAY... BUT LET ME SHOW YOU WHY AND THEN SHOW YOU HOW WE CAN FIX YOUR PROBLEM.
Everything you do in your business is affected by what you say and how you say it.

MESSY MESSAGING:
You talk about a bunch of different things and confuse the market and never become known for a set of finite ideas and offers.
WRONG MESSAGING:
You use the wrong words, training, opinions, and offers are slightly off and attract the wrong person.
CAUTION: This usually ends up in people who love you but don't buy.
GREAT MESSAGING:
This is when you are consistently saying the right things, to the right people, in the right places, and become known for a set of ideas and offers.
"BUT DANA, I HAVE ALREADY WORKED ON MY MESSAGING WITH AN OPT-IN, A COURSE, OR A COACH"
I totally get it....AND there are a few reasons why what other people have taught you isn't working. 
(I'm assuming it's not working because you wouldn't be here if it was)
OLD SCHOOL BRAINSTORMING
Marketing online works differently now than it did 20 years ago, but for some reason most of what is being taught are the same worksheets with the same questions about your ideal client, mission, frustrations, and benefits. Sadly these WRONG questions are keeping you from dialing in your messaging in a way that actually works. 
OLD SCHOOL MARKET RESEARCH
If you are being told to just get your ideal client on the phone to ask them what they want then you are wasting time and missing out on the real magic of the new way to market research. It's faster and more effective and ensure you don't end up making a ton of the wrong content or offers.
OLD SCHOOL RESULTS
Filling out a worksheet once and then calling it a day is the WORST thing you can do for your business. When it comes to growing your business, marketing is 80% of where you need to focus, and messaging is 80% of marketing. But all the old school tactics don't give you anything to use to help you dial in your messaging so you are left to fend for yourself. 
What you are often left with is passive, vague, and diluted messaging that causes you to get lackluster results that keep your business from growing.

THAT IS ALL ABOUT TO CHANGE
You can write your messaging a letter to let it know.... 

THE NURTURE TO CONVERT SOCIETY™️
THE GROUP COACHING PROGRAM YOU'RE GOING TO KICK YOURSELF FOR NOT JOINING SOONER. 
(the one that's a fraction of the price of any other group coaching program, where you get lifetime access to the content, and a full year of individualized support and guidance)
So why is the Nurture to Convert Society™️ so Special?
Meet Mridu (Mri-thu) Parikh, "The Stress Squasher", Productivity Strategist, Speaker, & Author and a wonderful NTCS member.
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Position yourself as a leader and authority in your space
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Engage and create buzz and grow  your following
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Grow your email list with the right people 
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Create the simple funnel that will put your marketing on evergreen
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Create a repeatable & authentic email nurturing experience for your audience 
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Build your offerings the right way so they sell better and don't cause burnout
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Finally get the consistent sales & revenue you have been wanting

I KNOW YOU HAVE PROBABLY HEARD ALL OF THESE SAME STATEMENTS (OR PROMISES) BEFORE. AND THAT'S BECAUSE THESE ARE ALL REALLY IMPORTANT ASPECTS OF GROWING A SUSTAINABLE BUSINESS.

The problem is that these goals can feel like really hard things to accomplish. And most programs aren't built to help you iteratively move through the tweaks needed to make it all work.

That's why growing your business online can make you feel like a solution MUST be right around the corner, if only you could figure out which corner it was around. 😂🥺😫😭

Luckily, the Nurture to Convert Society™️ was built differently and that's not just an empty statement, that's a promise I take VERY seriously.

THE NURTURE TO CONVERT SOCIETY™️ (NTCS), is a year-long group coaching program that uses a 3-part ecosystem to give you everything you need to run and grow your business, while getting the customized decision support you would get from a 1-on-1 experience.
(oh and you won't have to buy any other programs while you are in NTCS, in fact her help you say 'no' to a lot of things you have wasted money on before)

AND IT'S IMPORTANT TO KNOW THAT MY BRAIN 🧠 WORKS DIFFERENTLY THAN MOST...

I HAVE STRONG BELIEFS ON HOW POEPLE WORK, AND WHAT WE NEED IN ORDER TO INTERNALIZE AND IMPLEMENT WHAT WE LEARN. 
The Nurture to Convert Society™️ was built on these beliefs....
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We are all human, and all humans have baggage they accumulate over the years. Our baggage keeps us from taking good information and putting it into action.
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We all wish we could implement ANY strategy, but the need for things to feel aligned with who we are and what we want are WAY stronger than we think.
NTCS isn't just built around WHAT you need to know, it's also built around HOW people work.

So when I say NTCS was built differently, you can start to understand what I mean, and how important it is to me to create something truly unique.

Schedule a risk-free fitting call NOW and get a $1000 off code if you decide to join. Offer ends when the timer runs out.

If you are ready to NTCS family for the next year then click the I'M READY TO JOIN button.

You will get LIFETIME access to the content and 12 months of group coaching, micro-coaching, community access, and the ability to turn in points for extras.

Got questions? Shoot me an email at dana@boss-mom.com
Not sure you are ready yet? Watch our Reels with Integrity™️ Masterclass so you can get started on your own.

Join the NTCS year-long group coaching program where you get LIFETIME access to the content and 12 months of group coaching & community access.
one-time payment for 1st 12 month
$2997
12 monthly payments
$279
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So what do I actually get in this
year-long group coaching program? 

The perfect NTCS member is a woman who started her business because she has valuable opinions about how the world should work and can see a way to impact the world with what she does. 

IF YOU HAVE AN ADVANCED DEGREE
If you have built an in-person practice and have been trying to grow your online practice (past just the 1-on-1 coaching)
IF YOU HAVE EXPERTISE FROM A CAREER
If you were burnt out by your corporate career and decided to make a shift to impact others in their life instead of their business.
IF YOU HAD A GREAT PERSONAL SUCCESS
If you have gotten great results in one area of your life and come up with a specific process to get others results.

Here are what a few of our members do so you can see if it's a good fit...

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Relationship Coach
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Fitness Coach
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Marriage Coach
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Parenting Coach
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Mom Coach
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Life Coaching
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Education Consultant
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Movement Therapist
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Yoga Instructor
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Intimacy Coach
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Co-parenting coach
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VA Coach
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Child & Family Coach
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Personal Finance Coach
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Early Childhood Educator
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Wellness Coach
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Personal Growth Coach
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Pediatric Sleep Consultant
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Grief Support Coach
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Health & Beauty Coach
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Prayer Coach
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PTA consultant
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Chronic Illness Life Coach
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Web Designer
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Non-profit development coach
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Homeschool mentor
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Kids Baking Coach
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Peak Performance Coach
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Prenatal Health Coach
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Doula
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Psychotherapist
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Dietitian Coach
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Shava Coach
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Wardrobe Consultant
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and so many more…
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I wish it was easier to describe exactly what I offer
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I can't seem to find the right language for my website, social content, sales pages, or emails
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I can't describe my ideal client in less than 5 minutes (and when I do it's still kinda vague)
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I'm super passionate about what I do and know I impact people, but can't seem to get that across in my content
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I know my opt-in and offers are great content, why can't I get more people on my list or in my programs?

What if I already have coached clients, have a website, have created content (blog, podcast, videos), maybe even have a course already... they just aren't selling the way I want?

If you already have everything created then that means you can fix things faster. Usually it's not your products that are the problem, it's your messaging so be prepared to make our recommended tweaks so we can get your coaching and/or content selling.

What if I haven't created any official offers, courses, or had many paying clients yet? 

That's ok. It will take a little longer to get everything up and running but it's ok to not have everything all figured out. We have all the instructions and templates to need to build everything. As long as you know what you want to sell and who you want to help (even if it needs to be drilled down more) then NTCS can get you there.

YOU MIGHT NOT BE A GOOD IT IF... 

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You only want to do live launches and don't want to build an evergreen system to help you nurture and sell your offers. (This is not a trick question btw, a lot of people only want to do live launches) 
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You don't like to get honest feedback. We believe in iterative progress to achieve growth and means that we will loving tell you when your messaging is off and how to fix it. If you aren't willing to take advice and make changes then you won't fell the progress that NTCS can give you. 
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You aren't passionate about what you are doing. Our marketing strategy includes helping you map out key industry and life opinions that attract your ideal client. If you aren't passionate about why you are doing what you do then some of our strategy won't be fun for you. 
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You are looking for a quick fix to make money fast. It's not that you can't get clients quickly from NTCS, it's that we want members who are looking to build a sustainable, and growing business and are willing to put in the effort to get their messaging and offers right.
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You want advice on how to go viral on social media. We have a very specific social content strategy and it doesn't include dancing in reels or trendy fads. We want you to grow your following by attracting your exact perfect person.

Of course, we start with your messaging, offers, and social media. We know that you are running your business RIGHT NOW and need to be able to make progress WHILE you run your business. 

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No more wondering how to describe your ideal client in the right way. 
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Map out the key opinions that will get you noticed and known.
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Create your movement manifesto and begin to truly motivate, inspire, and convert your perfect audience. 
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The right way to use social media to get clients WHILE you dial in your messaging. 
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A monthly templated calendar so you don't have to guess what to post. 
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How to build buzz and excitement for your offers without having big launches or being on social all the time. 
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Uncover the conversion power of Inline Mentions.
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Stop worrying about social media and start enjoying it again. 
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Uncover your perfect elevator pitch that will have your perfect person jumping up and down.
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Map your results framework that will make selling 10 times easier (and faster). 
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Create a custom free to paid journey that is so fluid your audience your ideal client wonders if youa re in their head. 
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Plan your perfect offer that works with your life, gets your client results, AND makes you a profit. 

Next, we help you build long term authority and an evergreen nurture system that will grow your email list, nurture your list, sell while you sleep, and finally make make you a 'scalable' business.

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Start getting featured using our templates.
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Start getting more testimonials and aha moments from clients. 
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How to create SEO rich pillar content without having to become a blogger
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Ensure your brand feels congruent, without spending money or time on branding.
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Finally grow your email list with an opt-in that converts. 
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Create small wins with an easy yes, small offer, and grow with short flash sales.
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Use our sales page template to mesmerize and convert your audience.
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Start making sales in your sleep as your evergreen system starts to run on autopilot. 
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Our 90 day email nurture templates are a game changer. 
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Know your are building and authentic know, like, and love factor with your email community. 
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Be able to write your own emails (even if you don't think you can write) using our Permission Sandwich Formula. 
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A simple system to replace old content with ease as new offers, features, or collaborations come up.

Then we show you how to manage your time, projects, and strategically plan for the future. I had such a hard time with large project plans and silly strategic planning templates that I INVENTED A UNIQUE way to plan and manage projects that I think you will love. 

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Use the FEE test to step up your business goals.
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A Daily Focus board that will 10x your productivity even with daily distractions.
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Create a unique quarterly plan that will never leave you feeling overwhelmed or behind. 
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A simple way to incorporate your mom life into your business planning so you take guilt out of the equation. 
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We use Click Up (you can get it for free) and provide everything in template for so you can be up and running in minutes.
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How use a micro-project system to always feel like you are making progress and never get behind. 
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A quick system to manage all your ideas and assets without getting in the way of your projects. 
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We show you how to make a searchable database that can be used to create valuable content for your clients and potential future sellable products. (It's the system we use to make our NTCS Thought Joggers Database.

IF YOU ARE THINKING "THIS IS A LOT OF CONTENT" THEN YOU ARE RIGHT. 

DON'T WORRY, WE GUIDE YOU THROUGH IT STEP BY STEP AND SINCE YOU HAVE LIFETIME ACCESS TO THE CONTENT AND A FULL YEAR OF COACHING SUPPORT & COMMUNITY, YOU WILL HAVE EVERYTHING YOU NEED TO MOVE AT THE PACE THAT WORKS FOR YOU. 

EACH ONE OF THESE COURSES IS WORTH IT'S WEIGHT IN GOLD.

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Wow Dana, looks like you have a lot of awesome members with great things to say about about NTCS.

I've seen enough testimonials...take me to the next section of the page. CLICK HERE

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Goodness, do you need to show me so many testimonials? 

Yes, yes I do! I can tell you all day long that we will offer you the support and guidance you need, but nothing says it better than our NTCS members. So I'm gonna keep'm coming until every shred of doubt is gone.

Ok Dana, I've seen enough testimonials...take me to the next section of the page. CLICK HERE

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Ok, Ok I'll stop 😋 We have even more, but you get the idea.

Our NTCS members are like family. When you join NTCS you aren't just another notch on our belt. And we don't just show love to the members with the best results. We are with you every step of the way to help you get continually move forward in your business. If you know you need support to grow your business, then schedule a call now. 

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Meet the Nurture to Convert Society™️ Team

MEET FOUNDER,
DANA MALSTAFF

I have a feeling you know me already. And since I am the one writing all the content (usually so I can templetize it for NTCS members later) I'll spare you from saying how awesome I am and just give a few fun facts. 

I LOVE to laugh. I have a hard time not being a total dork (all the time) and I am pretty happy about it.

I get pretty passionate so I expect to get pumped up with me. Oh and I move my arms A LOT and shift my legs so get ready to see some movement in my videos.

My passion is simplifying processes so they are easier to understand and I am currently working on my orange belt in Karate and trying to learn how to do a handstand.

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MEET PROGRESS COACH, DEANNA MASON
You are in for a treat because our wonderful NTCS progress coach, Deanna Mason, is not only hilarious and full of love... but she is also amazing smart and gives great advice.

You will often see her doing videos in the NTCS Facebook Community giving guidance, a little tough love, and endless motivation.

Deanna is a true treasure and we are so glad that to have her.
MEET PROGRESS COACH, DANIELLE FETHERSON
Danielle started out as a NTCS member and provided such amazing support and knowledge of the NTCS system that we invited her to be a Progress Coach.

Danielle is an amazing writer (she has a ghost writing business), always has a smile, helps you stay focused, and has a beautiful brain.

She is a wonderful addition to the NTCS team and you will absolutely love her.
MEET LIFE & CONNECTION COACH,
NICOLE TERRELL
Nicole helps make the whole Boss Mom and NTCS ship run. She is fricken awesome and she helps make sure everyone is supported and gets what they need.

Nicole is not only our director of connection, she is also a life coach. She has 
a beautiful soul and always wants to help others.

If you feel like life is feeling hard or you get the urge to cry one day (cause we all do), Nicole is the one you turn to.

Expect to see a her in the group as well as behind the scenes of NTCS & Boss Mom. 

WHY IS NTCS MADE FOR MOMS?
And why am I so passionate about helping moms?

AND EVEN WITH ALL THIS COMPLEXITY IN OUR LIVES... WE STILL NEED TO FIGURE OUT HOW TO CONSISTENTLY GROW OUR BUSINESSES WITHOUT FEELING LIKE WE'RE DROPPING THE BALL IN OTHER AREAS OF OUR LIVES.

WE'VE FIGURED OUT A WAY TO GROW YOUR BUSINESS, EVEN WITH ALL OF THE DAILY DISTRACTIONS... AND THEN WE TEMPLATIZED IT FOR YOU.

(because it's my mission in life, and business, to make your life easier)

And most programs are built for the person that has tons of time and no other priorities. 

Boss Mom was born in 2015 because I had spent the previous 2 years feeling alone, isolated, and guilty and finally decided to change the way I looked at my life and my business.

I needed a support system of other mom entrepreneurs to help me feel a little less crazy and what ended up happening was a movement that can't be stopped.

There are millions of moms out there with big beautiful brains that can't help but create businesses. There is a spark inside of us all that wants to create an impact in this world, and at Boss Mom, we want to fan that flame. 

Boss Mom isn't just about having business & babies, it's about embracing the complexity of our lives and not feeling guilty that we not only want to be amazing parents but amazing entrepreneurs and leaders. That is why I created the Nurture to Convert Society.

I refuse to live in a world where smart amazing women feel behind, alone, and like they are the reason they aren't seeing success. 
The Nurture to Convert Society is about creating a judge free space where we can cry one minute, and come up with a brilliant idea the next. It is the system that knows you have already made a million decisions in a day and guides you so you get the decision support you need. 

I may have started the Boss Mom movement when I wrote my first book, but it has grown into something more amazing and life-changing than I could have imagined. The NTCS is the membership that will raise up a million women (I'm thinking long term here 😋) and help them create business that support them in a really wonderful way. 

If any of this has resonated with you, then you have found your home and we welcome you with open arms and a huge high five.

Can't wait to meet you,
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