From a Movement that helped moms Grow Businesses to a method that changed How we market in almost every indutry
Business is people. It doesn’t matter if you’re selling supplements, services, or software... you’re selling to humans.
And humans want to feel seen, heard, valued, and valuable.
But somewhere along the way, our marketing stopped reflecting that.
We became obsessed with algorithms and funnels.
We started shouting louder, instead of listening deeper.
And we lost the very thing that makes people buy: connection.
The Nurture to Convert® Method isn’t just a smarter way to market.
It’s a return to what matters.
It’s messaging that makes people feel something.
It’s strategy that creates real relationships.
It’s the kind of marketing that doesn’t just convert, it creates movements.
And your audience is asking for this.
They’re craving something real.
They don’t want to be pressured, poked, or persuaded.
They want to feel understood and a part of something.
And when your marketing does that... when it creates trust, belonging, and emotional safety. People don’t just buy. They come back. They share. They stay.
This isn’t just about selling more.
It’s about reconnecting with why you started in the first place.
And if you’re ready to build something that matters.
To be a part of marketing that makes the world feel a little more human again, you’re exactly where you belong.
Why you should join us....
learn more about bossmom's story
I started Boss Mom because I needed community, and I wasn’t the only one. Turns out, building community is something I’m really good at.
In 2015, I published my first book, Boss Mom: The Ultimate Guide to Raising a Business and Nurturing Your Family Like a Pro. That same year, we launched the Boss Mom podcast and opened the Boss Mom Facebook group. All three took off, and it became clear that this wasn’t just a business; it was a movement.
As Boss Mom grew, I found myself on stages, podcasts, and inside conversations about what it really takes to nurture an audience and build organic community. And through every client I coached and every story I heard, I didn’t just develop a method, I started to see the deep, undeniable truths about what humans actually need to feel connected… and how that impacts what they buy, who they trust, and how they decide.
My love for behavioral psychology, human connection, and the glorious mess of real life led me to create the Nurture to Convert method in 2017, a way of marketing that creates trust, belonging, and loyalty.
Since then, we’ve helped thousands of business owners clarify their message, connect more deeply with their audience, and finally feel like their marketing actually reflects the impact they’re here to make.
I am deeply passionate about this work. And I believe in the Nurture to Convert system not just because it gets results, but because it reconnects you to your own message. It reignites the passion behind why you started in the first place. It makes you want to rally the troops, as my dad would say, because you’re not just selling a product, you’re fighting for a better world through the work you do.
Yes, that can mean helping women have thicker, fuller hair. Yes, it can mean selling supplements. Yes, it can mean supporting pelvic floor health, strengthening marriages, or helping parents raise empowered kids. If your work matters, and I know it does, Nurture to Convert brings that meaning into your message.
And that changes everything.
—Dana
